At New York Cares I managed and expanded all of the social media sites, including Facebook, Twitter, the blog, and YouTube. I also created an Instagram, Google+, and Pinterest account. It’s always a fun challenge to see what people will respond to – especially on Facebook and Twitter. But after Hurricane Sandy it became a vital means of communication. New York Cares partners with the Office of Emergency Management (OEM) in the case of a disaster to get volunteers where they’re needed. Immediately after the storm hit we had to mobilize our 56,000 volunteers into action, and we found the best way to do this was through social media. Some examples are below:
In 2013, our annual Coat Drive needed help. Despite a cold winter and more agencies requesting coats than ever, our donations were way down. We went on a media blitz to get the word out. The donation numbers are still coming in, so it remains to be seen the effect the overwhelming press had on donations.