Energy, Minerals and Natural Resources Department, New Mexico April 2019 – present
Public Information Officer
- Write, edit, and distribute press releases about policy, events, legislation, enforcement actions on a Department-wide level
- Write talking points and create presentations for Cabinet Secretary’s speaking engagements, events, and interviews
- Support governor’s office staff on communications related to our issues for press releases, reporter inquiries, and social media promotion
- Manage Department social media accounts
- Pitch and write op-eds for local and national outlets
- Support and manage communications staff in State Parks and Forestry Divisions by editing promotional materials, coordinating long-term planning, and approving social media strategies
- Manage website updates
- Managed website redesign project
Conservation Voters of New Mexico, New Mexico January 2019 – March 2019
Legislative Aide
- Coordinated lobbying team through legislative session by tracking bill locations and status, organizing communication materials, and keeping track of vote counts
New Mexico Wildlife Federation, New Mexico January 2016 – January 2019
Communications Director
- Wrote and distributed press releases in a timely fashion about events, news, and policy
- Managed and executed new website redesign
- Wrote letters to the editor and op-eds on wide range of public lands issues
- Expanded online presence through social media, doubled Facebook and Twitter followers, expanded Instagram presence
- Promoted events through calendar listings, emails, website, and social media
- Produced, edited, wrote, designed, and distributed bi-annual Outdoor Reporter newspaper publication
- Wrote and managed the design of collateral materials for educational and promotional purposes
- Managed design company and social media contractor
- Created and implemented water education program at the Santa Ana Pueblo afterschool program
- Developed and implemented strategic plan
New York League of Conservation Voters, New York March 2014 – December 2015
Membership Manager
- Developed long-term strategies and goals for email outreach to increase petition signatures and online donations
- Increased contact records by 90,000 through change.org petitions, cross promotions with other environmental and political organizations, and event registrations
- Managed social media networks with timely and engaging content that has resulted in 800 new Facebook followers, 830 new Twitter followers, created Instagram account
- Wrote updates for both organization websites – NYLCV and NYLCV Education Fund – with details about upcoming events, forums, and environmental news
- Managed summer interns by delegating tasks and editing writing assignments
- Promoted events through email, web pages, and social media; assisted on day of logistics
New York Cares, New York June 2011 – March 2014
New Media Manager
- Developed long-term strategies and goals for social media networks resulting in 15,000 new Facebook followers, 8,000 new Twitter followers, and more than 7,000 new blog visitors
- Spearheaded cross-departmental collaboration to create content for web and social media
- Redesigned email marketing campaigns and processes by creating easy-to-use templates for Program Managers that increased open and click rates
- Scheduled and edited targeted emails from all departments to increase volunteer involvement and donations
- Updated organization’s website and increased usefulness of content using html, php, Drupal
- Initiated collaboration between Communication and Technology departments to organize website redesign
- Created and maintained fundraising sites for two citywide day of service events and fundraising event pages
- Updated website and social media during Hurricane Sandy in coordination with newly formed Disaster Department to get volunteers on disaster recovery projects in a fast-paced setting
VOLUNTEER EXPERIENCE
Friend of Valle de Oro Wildlife Refuge, Albuquerque, New Mexico January 2018 – present
Board Member
- Secretary and Chair of the Communications Committee, support events, website redesign, and outreach communications
New York Cares, New York, New York November 2011 – December 2015
Volunteer Team Leader
- Volunteered on children’s education, environment, and disaster recovery projects
- Lead teams of volunteers for New York Cares Day Spring, a volunteer day of service; on mold removal and muck-out projects in response to Hurricane Sandy recovery; and various other projects as needed